Skip to main content

Meet The Experts: Sarah Norris - Wedding Planner And Virtual Assistant

8da74b e64500b337d54948a881d978e626a3b5 mv2

Hello everyone, please join us in welcoming Sarah Norris to the team. Sarah is a wedding virtual assistant, and planner, who has been brought on board to support us with sales, admin, and marketing.

She will also be keeping an eye out for all the latest wedding trends, sharing her expert advice, and managing both our Facebook groups.

We’re so excited to have Sarah on board, so thought we’d introduce her properly via a blog, which details her experience, and expertise, as well as offering wedding tips and advice.

The Infinite Wedding Company

Hello Miss Sarah Norris, and welcome to the team! We are so excited to have you on board! Please introduce yourself to our lovely couples, telling us what you do for The Infinite Wedding Company, what your background is, and why you are excited to be part of the team.


Thank you! I am a wedding virtual assistant and wedding planner. For The Infinite Wedding Company, my focus is on sales, admin, marketing and helping to build on the fantastic wedding community, The Infinite Wedding Company have already established.

My background is working on wedding and events - beginning in exhibitions and stand contracting (complete with a high vis jacket and steel toe capped boots!) and then I moved into weddings, social and corporate events.

I am beyond excited to be a part of The Infinite Wedding Company; I love the energy and passion you guys have!

For all you lovely couples out there, The Infinite Wedding Company are all about collaboration and championing others in the industry which is just what the wedding industry needs!

In fact, with everything that has happened in the past couple of years, this vision and ethos is needed now, more than ever!

How long have you worked in the wedding industry?

7 years

How many weddings have you organised/coordinated?

Around 300

What question was asked the most by couples upon consultation?

Do we have to stick to tradition? And my answer is always the same - no!

What was your most challenging wedding and how did you handle it?

Managing a wedding, AND another wedding, that was disguised as a christening!…

Let me explain…

Before setting up on my own, I was planning a wedding for a lovely couple who wanted exclusivity of a wedding venue I worked for.

Unfortunately, on the day they wanted to get married, a Christening celebration was being held, at the opposite end of the venue.

The couple discussed this between themselves, and decided that they still wanted to get married on this day, and would be happy for the christening to be held at the same time, as long as each party stayed in their allocated areas.

On the day of their wedding, everything was going perfectly; the ceremony was seamless, wedding breakfast in full swing, smiles were in abundance and the bride and groom were happy.

As the wedding party, bride and groom, were enjoying their celebrations out on the main terrace, the mother of the little girl being christened, walked past… IN A WEDDING DRESS!!!

My bride's face said a thousand words, and as the tears started to fall down her face, I knew I had to act super fast!

So I approached the christening party, questioned the situation and was informed that the parents of the little girl who had been christened, had surprised their guests with their wedding, and didn’t think to inform me, as they didn’t believe it to be a big deal!!! All hell began to break loose - screaming grooms, teary mothers, furious fathers!

So, what did I do?

I set the second wedding boundaries on what areas of the hotel they could access and which routes to take to avoid the brides meeting again.

The christening party were at first confused, but eventually understood my reasoning for this, apologised once they saw the other poor bride in tears, and agreed to stick to the rules I had set.

Luckily, I had a good relationship with the original wedding party, and they saw that I was just as shocked as they were.

To help further, I also provided unlimited bubbles on the house, for the original bride, groom, and immediate family, for the rest of the evening.

Thank goodness for fizz!

I was told the next day that both brides had met again once the receptions were over, and ended up in the bar together! I also received a very nice thank you card, from both parties!…phew - talk about being exhausted!

Give 5 tips for wedding couples planning their wedding

  1. Remember, this is your big day so do what you want to do
  2. The three things that people remember most about a good wedding is the food, drinks, and music/entertainment. These are key areas to focus on (other than your venue.)
  3. Get a photographer you like the style of and one that you feel comfortable around.
  4. Make sure you really know everything about your preferred venue before you book it and be aware of the limitations it has
  5. If you have a budget, allow a little wiggle room as you will need it

What's the best advice you've ever heard from a wedding professional?

To under promise and over deliver, and I have lived by that mantra ever since

And some fun facts...

Coffee or tea? Milk in first or last?

Tea - bag in first and milk last… always!

What book or movie have you recently read/seen and why would you recommend it?

Ghost - I mean, what a classic! It’s got drama, romance, AND Patrick Swayze!

What fictional place would you like to visit?

Hogwarts and witness some spells!

What's something that recently made you smile?

I am due to become an Auntie for the first time this month

What's something you're planning on doing in the next year that you've never done?

I am getting married! In a Marquee, in a field, in the village I grew up. I have never done a Marquee wedding before, so my own will be my first! I never, ever thought I would choose a tent, in a field, on the coast… but hey, I do love a challenge!

The Infinite Wedding Company

Thank you so much Sarah, we can’t wait to have you on board.

Blog Category Navigation

Explore our blog